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The Value Behind Professional Expertise

When it comes to selling your home, one of the biggest decisions is whether to hire a real estate professional or go the For Sale By Owner (FSBO) route. While FSBO might seem like a cost-saving option, it can often result in more stress, lower sale prices, and a longer time on the market. For homeowners in Calgary, Alberta, navigating the complexities of the real estate market with a trusted REALTOR® can make all the difference. Here’s why realtor commissions are worth it and how a model like 2 Percent Realty offers the best of both worlds: professional expertise at an affordable cost.

The Expertise of a REALTOR®: More Than Just a Sign in Your Yard

Selling a home involves more than putting up a “For Sale” sign and waiting for buyers. A good REALTOR® brings invaluable skills and resources to the table:

1. Accurate Pricing

Realtors use Comparative Market Analysis (CMA) tools to assess your property’s value accurately. By analyzing market trends and comparable sales, they ensure your home is priced competitively to attract buyers and maximize your return.

2. Marketing Power

From professional photography to online listings on platforms approved by the Canadian Real Estate Association (CREA) and Calgary Real Estate Board (CREB), a realtor knows how to market your property effectively. They ensure your home gets maximum exposure to qualified buyers.

3. Negotiation Skills

Realtors are skilled negotiators who advocate for your best interests. Whether it’s navigating multiple offers or handling buyer contingencies, their expertise can result in a smoother transaction and better sale price.

4. Managing the Process

From showings to legal documents, a REALTOR® ensures the entire process is handled professionally, adhering to regulations set by the Real Estate Council of Alberta (RECA). This saves you time, stress, and potential legal pitfalls.

FSBO: The Risks of Going It Alone

While selling your home without a realtor might seem like a way to save on commission fees, it often leads to more headaches and lower profits. Consider these challenges:

• Limited Market Reach: FSBO listings don’t have the same exposure as homes listed on MLS® systems.
• Pricing Mistakes: Overpricing or underpricing can cost you time and money.
• Legal and Administrative Errors: Mistakes in contracts or disclosures can lead to costly disputes.
• Time-Consuming: Handling showings, offers, and negotiations while juggling your daily life can be overwhelming.

According to CREA, homes sold by REALTORS® often achieve higher sale prices compared to FSBO, making the commission fee a worthwhile investment.

Why 2 Percent Realty is the Perfect Middle Ground

If commission fees are holding you back from hiring a realtor, 2 Percent Realty offers a solution. Unlike traditional models that charge 5% or more, 2 Percent Realty provides full-service real estate at a fraction of the cost.

What You Get with 2 Percent Realty

• Full MLS® exposure
• Professional marketing and photography
• Expert pricing and negotiation
• Compliance with CREB and RECA regulations

Savings Breakdown

For a $500,000 home in Calgary, a traditional 5% commission would cost $25,000. With 2 Percent Realty, you’d pay just $10,000, saving $15,000 without sacrificing professional service. This model is ideal for homeowners who value expertise but want to keep more money in their pocket.

Sale Price	7/3 Commission	2% Realty™ Commission	Your Savings
$300,000	$13,000	$6,000	$7,000
$400,000	$16,000	$8,000	$8,000
$500,000	$19,000	$10,000	$9,000
$600,000	$22,000	$12,000	$10,000
$700,000	$25,000	$14,000	$11,000
$800,000	$28,000	$16,000	$12,000
$900,000	$31,000	$18,000	$13,000
$1,000,000	$34,000	$20,000	$14,000
A REVOLUTION IN REALTY 100% Real Estate Agent Services | 100% REALTOR.ca Exposure | 2% Commission

The Value of a Great REALTOR®

For homeowners in Calgary, Alberta, working with a REALTOR® means more than just selling your home; it’s about achieving the best possible outcome with minimal stress. With the right professional by your side, you can avoid the pitfalls of FSBO and enjoy the benefits of a streamlined, successful sale.

By choosing a model like 2 Percent Realty, you get the expertise and service of a seasoned REALTOR® while saving significantly on commission. It’s a win-win solution for those who want to sell smart.

Ready to Sell Your Home in Calgary?

If you’re considering selling your home and want to explore the benefits of working with 2 Percent Realty, reach out today. Let’s discuss how we can help you achieve a successful sale while keeping more of your hard-earned equity.